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EarthData, a provider of digital mapping imagery, data
and programming. A new logo was created by R/S that visually
represents the transformation of both the organization and the products
and services it provides to clients worldwide. Together with an identity
manual for management of the brand, a system of print marketing pieces and
a new website, EarthData.com, all developed by R/S, EarthData’s corporate
presence in the global market is expanded and strengthened. Using this
integrated marketing approach to design, R/S recently created graphics and
promotional materials for a trade show exhibition booth.
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EarthData capabilities brochure
This 30 page brochure was designed for EarthData to
use as capabilities promoting hand-out at many of the trade shows they
participate in.
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Custom artwork was created for certain pages
using actual GIS data scanned from flyovers. We imported elevation
data for bare earth, first run data, and flood levels into our 3D graphics
software to help create this illustration of a 100 years flood analysis
expected to take place in North Carolina.
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Business Card CD-ROM
A business card sized CD-ROM was included in a slot on the back
of the Capabilities brochure. The CD launched a web-based interface
for accessing the other content on the CD such as an offline version of
the EarthData website and a PDF version of the brochure.
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The image to above was created as a splash
screen for the new EarthData web
site. It was created using various Photoshop and 3D application
techniques.
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Corporate Identity Manual, Stationery Program, Capabilities brochure,
Fact Sheets, Holiday Card, and Event Invitation developed for EarthData
marketing program.
Trade show exhibit booth graphics include a timeline and photography.
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