American Red Cross

    Over the past few years,
Roher/Sprague Partners has created a new marketing image for the American
Red Cross in Greater New York. We have developed a consistent and clear
graphic image for a series of brochures describing volunteer opportunities,
Red Cross services, annual reports and various fundraising pieces. Since the
World Trade Center disaster, R/S has produced an instant signage system for
Respite and Service Centers at Ground Zero and around the metropolitan area.
R/S has created brochures describing disaster services available to all in
more than a dozen languages for distribution at these service centers to a
varied population. Posters and flyers, also produced in many languages, were
designed and printed on a rush schedule to meet the immediate needs for the
disaster response.

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